Comfort and Style: The New Balance Fresh Foam Collection

This article delves into the New Balance Fresh Foam collection, showcasing its innovative features and design elements that perfectly balance comfort and style for a variety of activities and lifestyles.

What is the New Balance Fresh Foam Collection?

The New Balance Fresh Foam collection is a meticulously crafted line of footwear that emphasizes superior cushioning and support. Designed for both serious runners and casual wearers, these shoes cater to a wide audience seeking comfort and functionality.

Key Features of Fresh Foam Technology

At the heart of this collection lies the renowned Fresh Foam technology, celebrated for its plush cushioning and lightweight design. This technology provides a unique running experience that effectively absorbs impact, enhancing comfort, especially during long-distance runs.

How Fresh Foam Enhances Performance

• Natural Foot Movement: The unique foam construction promotes a more efficient stride, allowing for better energy return and improved running performance.
• Impact Absorption: Fresh Foam minimizes stress on joints, making it an excellent choice for both seasoned athletes and casual runners.
• Lightweight Design: The shoes are designed to ensure agility, allowing for quick movements and a responsive running experience.

Styles and Designs Available

The Fresh Foam collection offers a variety of styles, including sleek running shoes and trendy lifestyle sneakers. This diversity caters to different aesthetic preferences and functional needs, making it easy to find the perfect pair.

Benefits of Wearing Fresh Foam Shoes

• All-Day Comfort: The plush cushioning and supportive design make these shoes ideal for prolonged wear, whether at the gym or running errands.
• Versatile Fashion Options: With a range of colors and styles, Fresh Foam shoes can complement various outfits, making them a fashionable choice for both athletic and casual settings.

Who Should Consider the Fresh Foam Collection?

This collection is perfect for a wide range of individuals, including:

• Running Enthusiasts: Serious runners will appreciate the performance-enhancing features designed to boost speed and comfort.
• Casual Wearers: Those who prefer stylish yet comfortable footwear will find versatile options that suit everyday use.

How to Choose the Right Fresh Foam Model

• Understanding Your Foot Type: Knowing your foot type—neutral, flat, or high arch—can guide you in selecting the ideal Fresh Foam model for optimal support.
• Intended Use and Activity Level: Consider your primary activities, whether running, walking, or casual wear, to choose the model that best fits your lifestyle.

What is the New Balance Fresh Foam Collection?

The New Balance Fresh Foam collection is a revolutionary line of footwear specifically engineered to deliver exceptional cushioning and support. This collection stands out as an ideal choice for both avid runners and casual wearers, seamlessly blending performance with comfort.

At the core of the Fresh Foam collection is its innovative design that prioritizes the needs of the modern athlete while also appealing to those who value style in their everyday footwear. The shoes in this collection feature a unique foam technology that not only cushions the foot but also promotes a natural gait, making them suitable for various activities, from intense workouts to leisurely strolls.

One of the key aspects of the Fresh Foam collection is its adaptive fit. Each shoe is crafted to hug the contours of the foot, providing a snug yet comfortable experience. This design is particularly beneficial for runners who require stability and support during their training sessions. Additionally, the lightweight materials used in the construction of these shoes ensure minimal fatigue during long runs, allowing for extended performance without discomfort.

Furthermore, the Fresh Foam collection is available in a wide range of styles and colors, catering to diverse aesthetic preferences. Whether you prefer a sleek, modern look for your runs or a more casual style for daily wear, there is a Fresh Foam shoe that fits your needs. This versatility makes it easy to transition from the gym to social outings without sacrificing style.

In summary, the New Balance Fresh Foam collection is more than just a line of shoes; it is a comprehensive solution for anyone seeking comfort, support, and style in their footwear. With its innovative technology and thoughtful design, it stands out as a top choice for both performance-driven athletes and those looking for everyday comfort.

Key Features of Fresh Foam Technology

The New Balance Fresh Foam technology stands out in the world of athletic footwear, primarily due to its innovative approach to cushioning and support. This technology is engineered to provide a plush cushioning experience while maintaining a remarkably lightweight design. As a result, runners and casual wearers alike can enjoy a unique experience that not only absorbs impact but also enhances overall comfort during extended periods of activity.

One of the most notable features of Fresh Foam technology is its ability to effectively absorb shock. This is crucial for individuals who engage in long-distance running or high-impact activities, as it significantly reduces the stress placed on the joints. By minimizing impact, Fresh Foam shoes help prevent injuries, making them an excellent choice for both seasoned athletes and those new to fitness.

Additionally, the unique foam construction promotes a natural foot movement. This characteristic allows for a more efficient stride, which can lead to better energy return and improved running performance. The design encourages users to maintain a fluid motion, enhancing their overall experience while engaging in various physical activities.

The lightweight nature of Fresh Foam shoes is another key feature that contributes to their popularity. Runners often seek footwear that feels agile and unencumbered, and the Fresh Foam collection delivers just that. This lightweight design not only enhances speed but also provides a more responsive running experience, allowing for quicker movements and better adaptability on different terrains.

In summary, Fresh Foam technology combines impact absorption, natural foot movement, and a lightweight design to create a footwear experience that is both comfortable and performance-oriented. Whether you are a dedicated runner or someone who appreciates comfort in everyday wear, the Fresh Foam collection is tailored to meet your needs.

How Fresh Foam Enhances Performance

The Fresh Foam technology from New Balance is engineered to revolutionize the way we run. One of its standout features is the unique foam construction, which plays a critical role in enhancing running performance. By promoting natural foot movement, this innovative design allows runners to achieve a more efficient stride, ultimately leading to improved performance on various terrains.

When you lace up a pair of Fresh Foam shoes, you benefit from a cushioning system that adapts to the shape of your foot. This adaptability not only provides superior comfort but also ensures that each step feels light and responsive. The foam’s structure facilitates a natural gait cycle, which helps in reducing the energy expenditure during runs. As a result, runners can maintain their pace longer without feeling fatigued.

Moreover, the Fresh Foam technology is designed to enhance energy return. Unlike traditional running shoes that may absorb energy and fail to return it, Fresh Foam ensures that each push-off propels you forward effectively. This characteristic can significantly boost your overall running efficiency, allowing for quicker times and greater endurance.

In addition to performance benefits, the shock-absorbing properties of Fresh Foam minimize the impact on joints. This is particularly beneficial for those who run regularly, as it reduces the risk of injuries associated with repetitive stress. The combination of support and cushioning makes these shoes suitable for both seasoned athletes and newcomers to running.

Overall, the Fresh Foam technology not only enhances performance but also contributes to a more enjoyable running experience. With its ability to adapt to individual foot movements and provide energy return, it stands out as a top choice for anyone serious about improving their running capabilities.

Impact Absorption and Support

The offered by Fresh Foam technology is a game-changer for both athletes and casual runners. This innovative cushioning system is engineered to provide exceptional shock absorption, effectively reducing the strain on joints during high-impact activities. By minimizing the impact forces that travel through the body, Fresh Foam helps to protect the knees, ankles, and hips, making it an excellent choice for individuals of all fitness levels.

For seasoned athletes, the benefits of this technology are particularly pronounced. When training for long distances or engaging in rigorous workouts, the ability to absorb shock can significantly enhance performance. Runners can maintain their speed and endurance without the fear of injury, allowing them to push their limits while feeling secure in their footwear.

On the other hand, casual runners and those who engage in light physical activity will also find Fresh Foam shoes to be a valuable addition to their wardrobe. The comfort provided by the cushioning allows for longer periods of wear without discomfort, making it ideal for everyday use. Whether you’re jogging in the park or running errands, the support offered by Fresh Foam ensures a pleasant experience.

In summary, Fresh Foam’s ability to absorb shock is a key feature that caters to a diverse range of users. Its design not only enhances performance for serious athletes but also provides essential comfort for casual wearers. This dual functionality makes Fresh Foam an essential choice for anyone looking to improve their running experience while ensuring their joints remain protected.

Lightweight Design for Agility

The New Balance Fresh Foam collection is celebrated for its lightweight design, which significantly enhances the agility of runners. This innovative footwear allows athletes to experience a sense of freedom and responsiveness that is often hard to find in traditional running shoes. The minimal weight of Fresh Foam shoes ensures that each stride feels effortless, enabling quick movements and a more dynamic running experience.

One of the standout features of the Fresh Foam collection is its ability to promote natural foot movement. The design encourages a fluid transition from heel to toe, which not only enhances agility but also reduces fatigue during longer runs. Runners can enjoy a more efficient stride, allowing them to maintain speed without the added burden of heavy footwear.

Moreover, the breathable materials used in the construction of these shoes contribute to their lightweight feel. This ensures that runners stay cool and comfortable, even during intense workouts. The combination of cushioning and lightweight design makes Fresh Foam shoes ideal for various activities, from sprinting on the track to leisurely jogs in the park.

In addition, the responsive cushioning provided by the Fresh Foam technology absorbs impact effectively, further enhancing the overall running experience. Runners can push their limits without worrying about joint stress or discomfort. This aspect is particularly appealing to those who participate in high-mileage training sessions.

Ultimately, the lightweight nature of Fresh Foam shoes is a game-changer for anyone looking to improve their running performance. It allows for a unique blend of comfort and agility, making it an essential choice for both seasoned athletes and casual runners alike.

Styles and Designs Available

The New Balance Fresh Foam collection showcases a diverse range of styles and designs that cater to various preferences and activities. This innovative line of footwear not only emphasizes performance but also prioritizes aesthetics, making it a popular choice among athletes and casual wearers alike.

From sleek running shoes engineered for speed to lifestyle sneakers that blend seamlessly into everyday outfits, the Fresh Foam collection has something for everyone. Each style is meticulously crafted to ensure that wearers do not have to compromise on comfort for the sake of fashion.

• Lightweight Construction: Designed for runners, these shoes feature a lightweight build that enhances agility and speed.
• Aerodynamic Silhouette: The sleek design minimizes drag, allowing for a more efficient running experience.
• Breathable Materials: Many models use mesh uppers that promote airflow, keeping feet cool during intense workouts.

The lifestyle sneakers in the Fresh Foam collection are perfect for those who value both comfort and style. These shoes are ideal for:

• Casual Outings: Their trendy designs make them suitable for social gatherings or casual outings.
• All-Day Wear: With plush cushioning, these sneakers provide comfort for extended periods, whether running errands or enjoying a leisurely stroll.
• Versatile Color Options: Available in a variety of colors, these sneakers can easily complement any wardrobe.

New Balance also offers limited edition models and collaborations that feature unique designs and colorways. These special releases often draw inspiration from current fashion trends, making them highly sought after by sneaker enthusiasts.

In summary, the Fresh Foam collection is a testament to New Balance’s commitment to blending style and functionality. Whether you are an avid runner or someone looking for comfortable footwear for daily activities, the diverse styles available ensure that you can find the perfect pair to suit your needs.

Benefits of Wearing Fresh Foam Shoes

The New Balance Fresh Foam collection has gained popularity among both athletes and casual wearers due to its exceptional features. One of the most significant aspects of this footwear line is the myriad of benefits that come with wearing Fresh Foam shoes. Below, we explore these advantages in depth.

• Enhanced Comfort: Fresh Foam shoes are designed with plush cushioning that molds to the shape of your foot. This feature provides a cloud-like comfort, making them perfect for extended wear, whether you’re running errands or hitting the gym.
• Improved Foot Health: With their supportive structure, these shoes help alleviate pressure on your feet and joints. This can lead to a reduction in common foot ailments such as plantar fasciitis and other discomforts associated with improper footwear.
• Versatile Style Options: The Fresh Foam collection offers a range of styles and colors, making it easy to find a pair that suits your personal aesthetic. Whether you prefer a sleek running shoe or a trendy lifestyle sneaker, Fresh Foam has something for everyone.
• Seamless Transition Between Activities: One of the standout features of Fresh Foam shoes is their ability to transition effortlessly from workouts to everyday activities. You can wear them for a morning jog and then pair them with casual outfits for lunch with friends.
• Durability and Quality: Constructed with high-quality materials, Fresh Foam shoes are built to last. Their robust design ensures that they can withstand the wear and tear of daily use, making them a wise investment for your footwear collection.

In summary, wearing Fresh Foam shoes not only enhances your comfort and foot health but also provides stylish options that can easily adapt to various settings. This combination of functionality and aesthetics makes them a top choice for anyone seeking reliable and fashionable footwear.

Comfort for All-Day Wear

The New Balance Fresh Foam collection is synonymous with comfort and style, making it a top choice for those who prioritize both functionality and aesthetics in their footwear. One of the standout features of these shoes is their exceptional cushioning, which is designed to provide a plush experience for your feet throughout the day.

The plush cushioning in Fresh Foam shoes is crafted using advanced foam technology that adapts to the contours of your feet. This means that whether you are hitting the gym, running errands, or simply going about your daily routine, your feet will feel supported and comfortable. The shoes are engineered to minimize pressure points, ensuring that you can wear them for extended periods without discomfort.

In addition to their cushioning, Fresh Foam shoes also feature a supportive design that promotes natural foot movement. This is particularly beneficial for those who spend long hours on their feet, as it helps reduce fatigue and enhances overall foot health. The combination of cushioning and support makes these shoes a practical choice for anyone seeking reliable footwear for all-day wear.

• Ideal for Multiple Activities: Whether you are engaging in a workout or running errands, Fresh Foam shoes adapt seamlessly to various activities.
• Durable Construction: Built to withstand daily wear and tear, these shoes maintain their shape and comfort over time.
• Attractive Designs: With a variety of colors and styles, Fresh Foam shoes can easily fit into your wardrobe, making them a fashionable choice.

Overall, the Fresh Foam collection stands out in the footwear market for its ability to balance comfort and style. With their innovative cushioning and supportive design, these shoes are perfect for anyone looking to enhance their day-to-day activities without sacrificing fashion.

Versatile Fashion Options

The New Balance Fresh Foam collection not only prioritizes comfort and performance but also stands out in the fashion arena. With an impressive array of colors and styles, these shoes are designed to cater to a diverse range of personal tastes, making them a perfect addition to any wardrobe.

Whether you’re dressing up for a casual outing or gearing up for a workout, Fresh Foam shoes can seamlessly integrate into your look. Below are some key aspects that highlight their versatility:

• Color Variety: The collection boasts an extensive palette, from vibrant hues to subtle tones, allowing wearers to express their individuality. This range ensures that there’s a pair to match every outfit, whether it’s bright and bold or understated and chic.
• Stylish Designs: Fresh Foam shoes come in various designs, from sleek and sporty to trendy and urban. This variety makes them suitable for both athletic and casual settings, ensuring you always look your best.
• Adaptable Fashion: The shoes are designed to transition effortlessly from gym sessions to social gatherings. Pair them with joggers for a relaxed look or with jeans for a more polished appearance; the options are endless.
• Seasonal Styles: New Balance frequently updates the collection with seasonal releases, ensuring that you can keep your footwear game fresh and in line with current trends.

In addition to their aesthetic appeal, Fresh Foam shoes are built with functionality in mind. The combination of comfort and style makes them an ideal choice for anyone looking to enhance their footwear collection without compromising on performance.

Ultimately, the New Balance Fresh Foam collection serves as a testament to the idea that athletic footwear can be both functional and fashionable, making them a go-to choice for the modern individual.

Who Should Consider the Fresh Foam Collection?

The New Balance Fresh Foam collection is designed with a diverse audience in mind, making it an excellent choice for various lifestyles and activities. This collection caters to a wide array of individuals, from dedicated runners to casual wearers, ensuring that everyone can find a pair that suits their needs.

The Fresh Foam collection is particularly beneficial for:

• Runners: Whether you are a seasoned marathoner or a casual jogger, the Fresh Foam technology offers enhanced cushioning and support. This makes it easier to tackle long distances while minimizing the risk of injury.
• Fitness Enthusiasts: Individuals who engage in various fitness activities, such as gym workouts, cross-training, or group classes, will appreciate the versatile nature of Fresh Foam shoes. Their lightweight design allows for agility and quick movements, essential for high-intensity workouts.
• Casual Wearers: For those who prioritize comfort in their everyday footwear, the Fresh Foam collection provides a stylish option that seamlessly transitions from workouts to daily errands. The trendy designs and color options ensure that you can look good while feeling great.
• Individuals with Foot Issues: People suffering from conditions such as plantar fasciitis or flat feet can benefit from the plush cushioning and arch support that Fresh Foam shoes offer. This can lead to improved foot health and a more comfortable walking experience.
• Outdoor Enthusiasts: If you enjoy walking or hiking, the Fresh Foam collection’s superior grip and shock absorption make it a suitable choice for outdoor activities, ensuring comfort on various terrains.

In summary, the Fresh Foam collection is not just for runners; it is an inclusive range that accommodates anyone seeking comfort and style in their footwear. With its thoughtful design and innovative technology, it meets the needs of a broad spectrum of users, making it a go-to option for many.

Running Enthusiasts

are always on the lookout for footwear that not only meets their performance needs but also enhances their overall running experience. The New Balance Fresh Foam shoes are specifically engineered to cater to serious runners, combining advanced technology with thoughtful design.

One of the standout features of the Fresh Foam collection is its innovative cushioning system. This technology is crafted to provide a plush feel underfoot, which significantly reduces the impact on joints during long runs. Runners will find that this level of cushioning allows for extended training sessions without the discomfort often associated with traditional running shoes.

Moreover, the lightweight construction of Fresh Foam shoes plays a crucial role in performance enhancement. Weighing less means that runners can maintain higher speeds with less effort, allowing them to focus on their pace rather than feeling weighed down by their footwear. This agility is particularly beneficial during races where every second counts.

The design of Fresh Foam shoes also promotes natural foot movement. This aspect is essential for runners who want to achieve an efficient stride. By allowing the foot to move freely, these shoes facilitate better energy return, which translates into improved performance over longer distances. Runners will appreciate how this feature can help them maintain their stamina and speed.

Additionally, the Fresh Foam collection offers various models tailored to different running styles and preferences. Whether you are training for a marathon or enjoying a casual jog, there is a Fresh Foam shoe designed to meet your needs. With options that range from minimalist designs to more supportive structures, runners can choose the perfect match for their foot type and running style.

In summary, serious runners will find that the New Balance Fresh Foam shoes are not just about style; they are a performance-driven choice that enhances speed, comfort, and overall running experience. With their innovative features and thoughtful design, these shoes are an excellent investment for anyone serious about their running journey.

Casual Wearers

When it comes to footwear, comfort and style are often seen as two opposing forces. However, the New Balance Fresh Foam collection successfully merges these elements, particularly appealing to who prioritize both aesthetics and all-day comfort. This collection is not just for the athletic; it caters to anyone looking to elevate their everyday wardrobe.

The Fresh Foam collection offers a range of designs that are perfect for those who enjoy a laid-back lifestyle but still want to look fashionable. With its sleek lines and modern colors, these shoes can effortlessly transition from a morning jog to a casual lunch with friends. The versatility of the Fresh Foam shoes allows wearers to express their personal style while enjoying the benefits of advanced footwear technology.

• Stylish Designs: The collection features various colors and styles, ensuring that there is something for everyone. Whether you prefer bold hues or classic neutrals, Fresh Foam has options that can match any outfit.
• All-Day Comfort: The plush cushioning provided by Fresh Foam technology ensures that your feet remain comfortable throughout the day, whether you are running errands or enjoying a leisurely walk.
• Durability: Made with high-quality materials, these shoes are designed to withstand daily wear and tear, making them a smart investment for any casual wearer.

For those who may not consider themselves athletes, the Fresh Foam collection offers an accessible entry point into comfortable footwear. The shoes are designed to support natural foot movement, which can enhance overall foot health, making them suitable for anyone who spends long hours on their feet.

In summary, the New Balance Fresh Foam collection is a fantastic choice for casual wearers. Its combination of style, comfort, and versatility makes it an ideal option for those looking to enhance their everyday footwear without sacrificing quality or aesthetics.

How to Choose the Right Fresh Foam Model

Choosing the perfect Fresh Foam model is essential for maximizing both comfort and performance. With a variety of options available, it’s important to consider several factors to ensure that your selected footwear meets your unique needs.

• Foot Shape: Understanding your foot shape is crucial. Different models cater to various arch types—neutral, flat, or high arches. For instance, if you have a higher arch, look for models that offer additional support and cushioning to prevent discomfort.
• Intended Use: Consider how you plan to use the shoes. Are they for running, walking, or casual wear? Each activity may require different features, such as stability for running or flexibility for casual outings.
• Personal Style Preferences: The Fresh Foam collection comes in a variety of colors and designs. Choose a model that resonates with your personal style, ensuring you feel confident and comfortable wearing them in any setting.

Additionally, it’s beneficial to try on different models to assess the fit and feel. Pay attention to how the shoes conform to your feet and provide support during movement. Walking around in them can help you gauge their comfort level and suitability for your activities.

Lastly, consider the feedback from other users. Reviews can provide insights into the durability and performance of specific models, helping you make an informed decision. By taking these factors into account, you can select a Fresh Foam model that not only meets your functional requirements but also enhances your overall experience.

Understanding Your Foot Type

When it comes to selecting the perfect pair of shoes, understanding your foot type is essential for ensuring optimal comfort and support. Knowing whether you have a neutral, flat, or high arch can significantly influence your choice in footwear, especially within the New Balance Fresh Foam collection. Each foot type has unique characteristics that affect how your shoes fit and perform during various activities.

• Neutral Arches: If you have a neutral arch, your foot has a natural curve that provides a balanced distribution of weight. This foot type typically benefits from shoes that offer moderate cushioning and support. The Fresh Foam models designed for neutral arches enhance comfort while allowing for a natural stride.
• Flat Feet: Individuals with flat feet often experience overpronation, where the foot rolls inward excessively. For this foot type, shoes with additional stability and motion control are essential. The Fresh Foam collection includes styles that cater specifically to flat feet, providing the necessary support to prevent discomfort during activities.
• High Arches: Those with high arches usually have less natural cushioning in their feet, leading to increased pressure on the heels and balls of the feet. Shoes with ample cushioning and shock absorption are crucial for this foot type. The Fresh Foam models designed for high arches ensure that your feet remain comfortable and well-supported, reducing the risk of injury.

To determine your foot type, consider conducting a simple wet test: wet your foot and step onto a piece of cardboard or paper. The imprint will reveal your arch type based on the shape left behind. This knowledge will empower you to select the right Fresh Foam model that aligns with your foot’s unique needs, enhancing both comfort and performance during your activities.

By understanding your foot type, you can make informed decisions that lead to better foot health and an improved overall experience with your footwear. The New Balance Fresh Foam collection is designed to accommodate various foot shapes, ensuring that everyone can find their perfect fit.

Intended Use and Activity Level

When selecting the perfect pair of shoes from the New Balance Fresh Foam collection, it is essential to consider your primary activities. Whether you are a dedicated runner, a casual walker, or someone who prefers stylish everyday wear, the right model can significantly enhance your experience.

Running enthusiasts should prioritize shoes that offer optimal support and performance features. If you frequently hit the pavement or trails, look for models that emphasize cushioning and impact absorption. These features will help reduce fatigue during long runs and protect your joints from stress. The Fresh Foam technology is specifically designed to provide a lightweight yet supportive experience, making it ideal for those who push their limits.

For those who enjoy walking as a form of exercise or leisure, comfort is paramount. A shoe that combines a soft, cushioned sole with a breathable upper can make a significant difference during long walks. Look for models that offer a snug fit without being too restrictive, ensuring that your feet remain comfortable throughout your strolls.

If your lifestyle leans more towards casual wear, the Fresh Foam collection has you covered as well. Many models feature stylish designs that transition seamlessly from workouts to everyday outings. Choose a pair that reflects your personal style while still providing the comfort you need for all-day wear. Versatile color options allow you to match your shoes with various outfits, making them a practical addition to your wardrobe.

Ultimately, understanding your intended use and activity level is crucial when choosing the right Fresh Foam model. By aligning your footwear with your lifestyle, you can enjoy the perfect balance of comfort, style, and performance.

Frequently Asked Questions

• What makes the Fresh Foam technology unique?

  Fresh Foam technology stands out due to its plush cushioning and lightweight design. It absorbs impact effectively, providing a comfortable experience for runners and casual wearers alike.

• Can Fresh Foam shoes be worn all day?

  Absolutely! The supportive design and soft cushioning of Fresh Foam shoes make them perfect for all-day wear, whether you’re hitting the gym or running errands.

• How do I choose the right Fresh Foam model for my needs?

  To pick the right model, consider your foot type (neutral, flat, or high arch) and your primary activities, like running or casual wear. This will help you find the perfect fit for comfort and performance.

• Are Fresh Foam shoes suitable for serious runners?

  Yes! Serious runners will love the performance features of Fresh Foam shoes, designed to enhance speed and comfort during training sessions and races.

• What styles are available in the Fresh Foam collection?

  The Fresh Foam collection offers a variety of styles, from sleek running shoes to trendy lifestyle sneakers, ensuring there’s something for everyone’s taste.